Engagement was undertaken to explore local people’s priorities and encourage reflections on the identity of Cheshire East as a large borough with significant diversity and socio-economic division. We ran a series of public pop-up events in Crewe and Macclesfield to explore what matters most to local people. The sessions encouraged residents to reflect on the borough’s identity and share their hopes for the future. Across four events, around 200 people took part in creative, accessible activities designed to spark discussion and surface shared priorities.

As a result of the engagement, it was clear that Cheshire East residents want to see more shopping facilities including a greater mix of retail outlets and independent businesses. There was support for regenerating empty retail units, improving public transport, and making parking more affordable. The feedback gathered offered valuable insight into what local people want to see change – and is helping to shape the council’s plan for the years ahead.