Birkenhead to Liscard Active Travel Project, Wirral Council
PLACED were commissioned by Wirral Council to deliver public engagement for a new 3.5-mile active travel route between Birkenhead and Liscard town centres. Funded by the Liverpool City Region Combined Authority, the project aims to create safer, more accessible streets for people walking, wheeling and cycling – linking key destinations including Hamilton Square, Woodside Ferry, Wirral Waters, Seacombe Ferry, and Liscard Town Centre.
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We delivered a wide-ranging programme of community engagement including pop-up events, creative workshops, unstaffed displays, and school sessions. Our aim was to make a complex project feel clear and accessible; using large-print visuals, simplified maps, icons and glossaries to help people explore the proposals and have their say. Events took place all along the proposed route, including at BirkenEd’s Place, our engagement hub in Birkenhead. Visitors also had the chance to try a virtual reality experience of the route, thanks to our collaboration with Digital Urban. All of our in-person community engagement formed part of a wider process, including online and stakeholder engagement led by Wirral Council.
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Feedback from across the 10-week consultation period has been compiled into a detailed evaluation report and shared with Wirral Council. Insights from our events are now helping to shape and refine the proposals, ensuring the route responds to the needs and priorities of the people who live, work and travel in the area.
“PLACED’s events have been really successful and that is down to the hard work of the PLACED team.”